22 June 2014

The critical importance of culture engineering

Here’s a prediction for what the world will be like in thirty years’ time:

The world will be at a new orbit in history. We will translive all over this planet and the solar sphere — home everywhere. We will be hyperfluid: skim on land — swim in the deep oceans — flash across the sky. Family will have given way to Universal life. People will linkup/linkout free of kinship and possessiveness. We will stream ahead propelled by a cornucopia of abundance. Life expectancy will be indefinite. Disease and disability will nonexist. Death will be rare and accidental-but not permanent. We will continuously jettison our obsolescence and grow younger…

One problem with this prediction is that it was made more than thirty years ago. It dates from June 1981, when it was published by FM Esfandiary in his article “Up-Wing Priorities”. The text can be retrieved from the Internet Archive. I thank Alexander Sabatelli for drawing this quote to my attention (in a posting in Rational Transhumanism). I omitted from the above quote the lead-in clause “Around 2010”, and the sentence after the quote,

At 2000 plus ten all this will be the norm — hardly considered marvelous.

FM Esfandiary describes his own track record at the start of his article:

FM. Esfandiary is a telecommunicator — writer — long-range planner — university lecturer. He has taught Up- Wing philosophy since the mid-1960s— first at the New School for Social Research (New York) and currently at UCLA (Extension). His most recent books are Optimism One — Up- Wingers — Telespheres.

Esfandiary says: “l am universal. I translive all over the planet. Learn via telecom. Have many professions. Am involved with many people. Consider all children as mine also. Neither right nor left — / am Up. I have no age. Am born and reborn everyday. I intend to live forever. Barring an accident I probably will. I also want to help others live on indefinitely.

More details about FM Esfaniary can be found in the Wikipedia article about him:

  • He legally changed his name to FM-2030, in part to reflect the hope and belief that he would live to celebrate his 100th birthday in 2030
  • He published a book in 1989 with the title Are You a Transhuman?: Monitoring and Stimulating Your Personal Rate of Growth in a Rapidly Changing World
  • As such, he is widely regarded as one of the founding figures of modern transhumanism
  • Despite issues with some of his predictions (as in the example above), he had greater success with many of his other forecasts about future technology
  • In July 2000, he died from pancreatic cancer and was placed in cryonic suspension at the Alcor Life Extension Foundation in Scottsdale, Arizona, where his body remains today.

For those who want to find out more about FM-2030, the Galactic Public Archives channel on YouTube has combined some audio recordings of his lectures with some imaginative visuals. For example, here’s a five minute video entitled “FM-2030: Are You Transhuman?”

Stepping aside from the biographical details, a larger question looms, for anyone (like myself) who believes in the potential to radically transform human experience:

  • What prevents present-day techno-optimism about the future from having the same fate as the above over-optimistic prognostications from 1981?

Five factors that can undermine predictions of faster progress

Cover page v3I address that question in my chapter “Roadblocks en route to 2025” in the recently published book “Anticipating 2025: A guide to the radical changes that may lie ahead, whether or not we’re ready”.

In that chapter, I list factors that can undermine predictions of tech-driven progress:

1.The underlying core engineering may turn out to be harder than expected. Nuclear fusion is a case in point; another is battery lifetime. It may also prove unexpectedly hard to obtain the kind of smooth, responsive, reliable performance from the underlying components demanded by busy “mainstream” customers who are unprepared to tolerate long delays or awkward interfaces.

2.Applications need to be developed that will harness the underlying core technology to deliver real value to users. This requires a lot of attention to design matters. It also often involves integrating technologies from diverse sources – technologies that are individually capable but which can fail when combined together. This integration process in turn relies on suitable interfaces (sometimes called “APIs”) being available to developers.

3.The surrounding network infrastructure and business environment needs to be sufficiently supportive. Products and services rarely operate in isolation. Electric cars rely on an infrastructure to support car battery recharging. Smartphones relied on wireless networks as well as on device manufacturers; they also relied on functioning “application stores”. In other words, what business analysts call “the value chain” needs to be put in place. The problem here, however, is that different companies make different assessments of the priorities of creating a new value chain. Vested interests are often ill-disposed towards enabling innovative new products to plug into their networks. The resulting inertia dampens progress.

4.The legislative and regulatory framework needs to be sufficiently supportive.Government rules about inspections, certification, standards, and subsidies often have the effect of favouring the status quo rather than new, game-changing solutions. This effect can be compounded when vested business interests who are opposed to particular new disruptive innovations have a disproportionate influence over any changes in legislation.

5.The mindset of potential users of applications of the technology needs to be supportive. This can also be described as the prevailing “philosophy” or “zeitgeist”. For example, public attitudes towards GM (genetically modified) food differ between the US (generally positive) and Europe (generally hostile). This has led the GM industry to develop more fully in North America than in Europe. Importantly, public attitudes can change. Initial public fears about IVF (in-vitro fertilisation) – including suspicions that “soulless little devils” might be created by this new technology – soon turned to warm acceptance as the healthy vitality of the resulting “test-tube babies” became clear for all to see. However, other elements of negative thinking remain deeply ingrained in the public mind. This includes the viewpoint that the onset of frailty and bodily decay with increasing age, leading to death, is somehow a desirable aspect of human existence.

Changing mindsets

As I go on to explain in that chapter, I have come to see one of these five categories of obstacle as being more significant than the others. This is the obstacle caused by an antagonistic mindset from the general public. If users are resolutely suspicious of technologies that would disturb key familiar aspects of “life as we know it”, engineers will face an uphill battle to secure sufficient funding to bring these technologies to the market – even if society would eventually end up significantly improved as a result.

Politicians generally take actions that reflect the views of the electorate, as expressed through public media, opinion polls, and (occasionally) in the ballot box. However, the electorate is subject to all manners of cognitive bias, prejudice, and continuing reliance on rules of thumb which made sense in previous times but which have been rendered suspect by changing circumstances. These viewpoints include:

  • Honest people should put in forty hours of work in meaningful employment each week
  • People should be rewarded for their workplace toil by being able to retire around the age of 65
  • Except for relatively peripheral matters, “natural methods” are generally the best ones
  • Attempts to redesign human nature – or otherwise to “play God” – will likely cause disaster
  • It’s a pointless delusion to think that the course of personal decay and death can be averted.

In some cases, long-entrenched viewpoints can be overturned by a demonstration that a new technology produces admirable results – as in the case of IVF. But in other cases, minds need to be changed even before a full demonstration can become possible.

It’s for this reason that I see the discipline of “culture engineering” as being equally important as “technology engineering”. The ‘culture’ here refers to cultures of humans, not cells. The ‘engineering’ means developing and applying a set of skills – skills to change the set of prevailing ideas concerning the desirability of particular technological enhancements. Both technology engineering and culture engineering are deeply hard skills; both need a great deal of attention.

A core part of “culture engineering” fits under the name “marketing”. Some technologists bristle at the concept of marketing. They particularly dislike the notion that marketing can help inferior technology to triumph over superior technology. But in this context, what do “inferior” and “superior” mean? These judgements are relative to how well technology is meeting the dominant desires of people in the marketplace.

Marketing means selecting, understanding, inspiring, and meeting key needs of what can be called “influence targets” – namely, a set of “tipping point” consumers, developers, and partners. Specifically, marketing includes:

  • Forming a roadmap of deliverables, that build, step-by-step, to delivering something of great benefit to the influence targets, but which also provide, each step of the way, something with sufficient value to maintain their active interest
  • Astutely highlighting the ways in which present (and forthcoming) products will, indeed, provide value to the influence targets
  • Avoiding any actions which, despite the other good things that are happening, alienate the influence targets; and in the event any such alienation emerges, taking swift and decisive action to address it.

Culture engineering involves politics as well as marketing. Politics means building alliances that can collectively apply power to bring about changes in regulations, standards, subsidies, grants, and taxation. Choosing the right partners, and carefully managing relationships with them, can make a big difference to the effectiveness of political campaigns. To many technologists, “politics” is as dirty a word as “marketing”. But once again, mastery of the relevant skillset can make a huge difference to the adoption of technologies.

The final component of culture engineering is philosophy – sets of arguments about fundamentals and values. For example, will human flourishing happen more fully under simpler lifestyles, or by more fully embracing the radical possibilities of technology? Should people look to age-old religious traditions to guide their behaviour, or instead seek a modern, rational, scientific basis for morality? And how should the freedoms of individuals to experiment with potentially dangerous new kinds of lifestyle be balanced against the needs of society as a whole?

“Philosophy” is (you guessed it) yet another dirty word, in the minds of many technologists. To these technologists, philosophical arguments are wastes of time. Yet again, I will disagree. Unless we become good at philosophy – just as we need to become good at both politics and marketing – we will fail to rescue the prevailing culture from its unhelpful mix of hostility and apathy towards the truly remarkable potential to use technology to positively transcend human nature. And unless that change in mindset happens, the prospects are uncertain for the development and adoption of the remarkable technologies of abundance mentioned earlier.

For more details about the Anticipating 2025 book, click here.

And see below for a short video from the opening of the second day of the Anticipating 2025 conference, in which I link the concept of Culture Engineering back to remarks from the first day of that conference.

An earlier version of this blogpost first appeared on my channel in LinkedIn.



  1. Thanks for this, David! I will be ordering the book shortly. I found the video by FM-2030 indeed prescient (considering that he said these things more than 30 years ago), but the video-maker’s use of the stampeding cattle to capture the freedom promised by the transhuman condition was a bit off, since the image too easily recalls the ‘herd mentality’, which is anything but free!

    Comment by Steve Fuller (@ProfSteveFuller) — 22 June 2014 @ 11:50 am

    • Steve – Some time when you’re in London I’d be delighted to organise a London Futurists event with you as one of the key speakers.
      Regarding the book: I wasn’t organised enough to pre-arrange a list of glowing endorsements for it before publishing it 😉
      If you do read bits and like what you read, it would be good to include comments from you (along with several other people) in a forthcoming re-e-print.

      Comment by David Wood — 22 June 2014 @ 12:07 pm

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